What can you expect from this podcast episode?
Many businesses spend a lot of time talking about their purpose.
While some spend a lot of time talking about their positioning.
But they’re not the same thing.
Purpose is why your business exists. Positioning is the space you want to occupy in customers’ minds. This episode explores the difference between the two, why businesses often confuse them, and why having a meaningful purpose doesn’t automatically create a strong market position. Because while purpose can inspire your team and guide team culture and their efforts day-to-day, positioning is what helps customers understand why they should choose you over the alternatives.
If audio podcasts are no longer your thing
If reading is more your thing, then here is the link to my blog version of this week’s topic:
Work or chat with the Doc
And just to finish as always, a bit of a plug before I drop out of your inbox, if you’ve been following me for a while now and want to work with me to help give your brand a shot at a new brand of branding, for better business success. Then as always, say g’day today and book a call with me. (Same goes for you if you’re a designer or fellow branding person that needs a bit of help, reach out just the same!)
